# About Me
I'm an entrepreneur - and an advisor and companion to ventures from day one. Direct talk, defined scope, real partnership.
2009

### Market Research Business
Founded my first company focused on identifying emerging market trends. This taught me how to see signals others miss and predict where the market is heading.

2013

### Mela — Micro-Video Social Network
Built a social platform focused on micro-video content before TikTok existed. Learned what it takes to build consumer products and navigate competitive markets.

2016

### Feezback — Fintech Startup
Co-founded a fintech company. Explored how technology reshapes financial systems and the importance of solving real user pain points.

2017

### Strategic Advisor at Blond 2.0
Worked as strategic consultant helping portfolio companies navigate growth and complex market challenges.

2019

### lezel — AI & Consciousness
Founded lezel, an AI company exploring consciousness and intelligence. This sparked my deep dive into what AI can truly do—not just automation, but genuine intelligence and understanding.

2025+

### The Age of Agentic Systems
Building in a new wave of AI-driven transformation. Using autonomous agents and strategic systems to help companies rebuild themselves from the ground up. This is where I see the biggest opportunity to create value.

## What I've Learned
The pattern across all these ventures: the best breakthroughs happen at the edge of what's unknown. That's why I call my portfolio "lonoda"—a place where you enter a place you don't know what will happen there, and you dive in.
I'm obsessed with finding signals in noise, understanding what's emerging before it becomes obvious, and building systems that actually work—not just theories.

## What I'm Building Now
[Reef TRH](https://reeftrh.com) — AI strategy and execution for companies: diagnosis first, then systems that deliver return. My agency with Raviv.
[The-Last-Founder Podcast](https://thelastfounder.com) — Real-time experiments in building, no script, no polish, just raw entrepreneurship
unschool.live — Rethinking education through personalized AI learning

## How I Work Best
I work with people who:

- ✓ Are comfortable with ambiguity and uncertainty

- ✓ Think in systems, not just tactics

- ✓ Want to understand the "why" before execution

- ✓ Are ready to move fast and iterate

- ✓ Believe AI is a tool for strategy, not just automation

[→ Let's work together](https://shineberg.com/how-to-work)