# Advisor & companion to ventures from day one.
Direct talk, defined scope, real partnership. I move fast when the plan is concrete.
[Work with me](https://shineberg.com/how-to-work)
[For companies — Reef TRH](https://reeftrh.com)
[Or contact my agent →](https://shineberg.com/agent)

I've founded a market research business, built Mela, co-founded Feezback, advised companies at Blond 2.0, and founded lezel. Today I work with ventures from their first concrete step.

Experience, in practice

## A founder before an advisor.
2013

### Mela
Built a micro-video social network.

2016

### Feezback
Co-founded a fintech startup.

2019

### lezel
Founded lezel. Six years of building in a regulated market.

[The full background](https://shineberg.com/about)
[Read the lezel story](https://shineberg.com/blog/lezel-cannabis-ai)

How I Work
01

## Join one of my ventures
Reef TRH, The-Last-Founder Podcast, unschool.live - let's talk about equity, roles, and what you want to build.

02

## Build something new together
You have an idea, I have experience. Strategy, system design, go-to-market, and execution.

03

## I join your venture
As advisor, consultant, or part-time strategic lead - from a single deep meeting to a long-term partnership.

[See how I work →](https://shineberg.com/how-to-work)

What I'm Building
🤖

### [Reef TRH](https://reeftrh.com)
Active

AI strategy and execution for companies - diagnosis first, then systems that deliver return. My agency with Raviv.

🎙️

### [The-Last-Founder Podcast](https://thelastfounder.com)
Recording

Live experiments in building. Three founders build a startup in real-time on camera, no script, no editing.

[Explore all projects →](https://shineberg.com/lonoda)

## Ready to work together?
The fastest way to reach me is through my agent.
[Talk to my agent](https://shineberg.com/agent)