Strategy consulting

You have a hard call in front of you. I help you see it clearly, say what's weak out loud, and leave with a decision - not a deck.

Book a working sessionHow I work

Who it's for

  • Founderswith an idea and some experience, who don't yet know what the concrete first step is.

  • Teams with tractionwhere the venture is moving but nobody is holding the strategy and go-to-market.

  • Senior executiveswhose company is facing AI disruption or a market shift, and who need to decide where to move first.

If you need AI systems built, not a strategic call, that's Reef TRH - my agency with Raviv.

The questions people bring me

How it works

  1. 1. One deep session.

    A 45-minute working session on one concrete question. Come with the purpose in one line. You leave with an honest read and a next step.

  2. 2. A defined engagement.

    When one session isn't enough: a multi-month engagement with a defined scope, a decision point and clear terms, in writing, before work starts.

  3. 3. Ongoing advisor or part-time strategic lead.

    I hold strategy and go-to-market with you over time - advisory, equity, or a combination.

45-minute working session

  1. 01

    What you bring

    one concrete question, in one line.

  2. 02

    What I'll ask

    what you've tried, what's at stake, what would change your mind.

  3. 03

    What you leave with

    an honest read and one next step, or a clear 'not with me'.

Every format starts the same way: scope before work. More on how I work

What you get

Why me

I've been on both sides of the table since 2009: founder (Mela, Feezback, lezel), strategic advisor to portfolio companies at Blond 2.0, and today building with agents across Reef TRH, The Last Founder and unschool.live. I push back when something sounds generic. That's not friction - it's how we get to the real thing.

The work is personal, so I don't publish client stories.

How to check me out

I can introduce you to someone I've worked with, after we talk and only if they agree. Happy to sign an NDA before you share anything. See the ventures I founded (Mela, Feezback, lezel) and read how I think on the blog and on The Last Founder.

FAQ

What does strategy consulting with you cost?
No fixed pricing - it depends on scope, stage, equity and depth. What's fixed: every engagement starts with a defined scope, a decision point and clear terms.
How is this different from Reef TRH?
This is strategy: the hard call, the plan, the go-to-market. Reef TRH is AI strategy and execution for companies - diagnosis first, then systems built to deliver return.
Can we start with a single meeting?
Yes. A 45-minute working session on one concrete question is the usual way in. If it makes sense to go further, we scope it together.
Do you work in Hebrew or English?
Both - whatever is natural for you.
Do you work for equity?
Sometimes, for longer partnerships - advisory, equity, or a combination. We put it on the table early.

Bring one hard question.

Come with the purpose in one line. We'll use the time to decide something.

Book a working sessionortalk to my agent